The heart of Florida’s Gulf Coast beats in Tampa Bay. Visit Tampa Bay encourages adventure with a relaxing vibe to create travel experiences that are authentically Tampa Bay. As a not-for-profit corporation certified by Destinations International’s Destination Marketing Accreditation Program (DMAP), we work with hundreds of partners to tell the world the story of Tampa Bay. Treasure awaits.

The tourism industry is a significant driver of Hillsborough County's economic development. The $5.7 billion in visitor spending supports a total of $8.9 billion in sales across the county, these sales create more than 59,329 jobs with associated incomes of over $3 billion. Aside from jobs and income, Hillsborough residents benefit from tourism due to more than $535 million it generates in state and local taxes revenues.

We are funded in part by Tourism Development Collections (aka the bed tax) gathered in Hillsborough County from overnight visitors. These funds provide resources to support the base marketing, advertising, and promotions programs; office operations; partnership marketing; customer services; and administrative support functions that support all other departments.


To create vibrant economic development for our community by collaboratively increasing visitation to Tampa Bay.


Visit Tampa Bay and its affiliates foster transparent communications and intentional actions across all areas of the organization, which continue to advance and maintain diverse, equitable, and inclusive business practices.


Visit Tampa Bay

Visit Tampa Bay, local businesses, civic leaders and the community have formed a partnership to service your need for accurate, official and reliable information about the Tampa area. The information provided on this site has you and the pleasure of your travels as the first priority.

One Tampa City Center
201 North Franklin Street, Suite 2900
Tampa, FL 33602
Phone: (813) 223-1111 or (800) 44-TAMPA

General Questions: Info@VisitTampaBay.com
Website Problems & Feedback: Webmaster@VisitTampaBay.com
Click here for a list of Visit Tampa Bay departments and team members.
Learn more about the Tampa Bay Sports Commission and Film Tampa Bay.

Unlock Tampa Bay Visitors Center

When in Tampa, stop by our Visitors Center & Gift Shop for information on Tampa Bay from knowledgeable visitor information counselors and shop for unique gifts and souvenirs to commemorate your trip.

Unlock Tampa Bay Visitors Center
One Tampa City Center
201 North Franklin Street, Suite 102
Tampa, FL 33602
Phone: (813) 223-2752