VISIT TAMPA BAY TRIUMPHS IN TRAVEL MARKETING COMPETITION, EARNS FIVE PRESTIGIOUS ADRIAN AWARDS INCLUDING GOLD PRESIDENTS AWARD
DMO to be honored in New York for its achievements among industry leaders
Tampa, FL (December 12, 2023) – Visit Tampa Bay is proud to announce its attainment of five prestigious Adrian Awards, distinguishing itself in a pool of more than 800 entries. This extraordinary achievement will be spotlighted at the upcoming Hospitality Sales & Marketing Association International’s (HSMAI) annual Adrian Awards ceremony in New York on February 13, 2024.
Aligned with this year’s theme of WanderLOVE, the winning campaigns and projects showcase Visit Tampa Bay's commitment to capturing the hearts of travelers while highlighting its inclusive, welcoming vibe. The accolades include the groundbreaking High Impact Hulu partnership (Gold Presidents Award), the touching Tampa to Tampa campaign (Silver), the Meet My Abuela series (Silver), the All Are Welcome campaign (Silver) and the Arts in Tampa Bay project (Bronze). These campaigns set new industry standards, and resonate deeply with audiences, fostering a genuine love for travel and Tampa with each unique campaign.
"The recognition of Visit Tampa Bay with five Adrian Awards is a testament to our unwavering dedication to excellence in travel marketing,” said Santiago C. Corrada, President & CEO of Visit Tampa Bay. “We are honored to receive these awards and proud to stand out among the industry's best. It is a true reflection of our commitment to collaboration, innovation, inclusivity, and creating experiences that resonate with travelers on a deep level."
Now in its 67th year, HSMAI’s Adrian Awards are renowned as the pinnacle of global travel marketing competitions. The 2023 awards cover advertising, digital, PR/communications, and integrated campaign categories, along with trending categories for Artificial Intelligence (AI) and Environmental, Social, and Governance (ESG).
“The Adrian Awards celebrate the innovation and ingenuity that fuel our success and recognize the marketing leaders whose extraordinary efforts literally ‘open the doors’ to exploration and excitement,” said Robert A. Gilbert, CHME, CHBA, President and CEO of HSMAI. “Visit Tampa Bay’s work has inspired the world to get out and create memories through travel, and HSMAI is proud to honor them.”
The continued recognition of Visit Tampa Bay's achievements reflects its commitment to innovation and leadership within the dynamic and competitive field of travel marketing. The organization remains dedicated to pushing boundaries and contributing to the evolution of destination promotion.
ABOUT VISIT TAMPA BAY
The heart of Florida’s Gulf Coast beats in Tampa Bay. Visit Tampa Bay encourages adventurous travelers to unlock sun, fun and culture in Florida’s most diverse travel destination. As a not-for-profit corporation certified by Destinations International’s Destination Marketing Accreditation Program (DMAP), we work with hundreds of partners to tell the world the story of Tampa Bay. Treasure awaits.