Visit Tampa Bay today Launches the Riverwalk Attraction Pass

January 18, 2022 by PR@VisitTampaBay.com

Visit Tampa Bay today Launches the Riverwalk Attraction Pass
Riverwalk Pass

Tampa, FL (Jan. 18, 2022) – Visit Tampa Bay today launched the Riverwalk Attraction Pass, a new program connecting the gems of the Tampa Riverwalk in one ticket offering discounts to users and raising the profile of Tampa’s downtown attractions. 

Similar to the very successful CityPASS program, which includes some of Tampa Bay’s largest attractions on one inclusive ticket for a discounted price, the Riverwalk Attraction Pass brings together many attractions but also enables museums and centers that would have been traditionally excluded to be part of a holistic program.  Continuing its evolution into destination management and expanding economic development opportunities, Visit Tampa Bay worked closely with Bandwango and its mobile-friendly technology to introduce the downtown ticket, which has been a long-term goal for many locations and the destination marketing organization.  

Initial attractions on the Riverwalk Pass are the Florida Museum of Photographic Arts, the Henry B. Plant Museum, The Florida Aquarium, Glazer Children’s Museum, Tampa Museum of Art, Tampa Bay History Center, and the Pirate Water Taxi. 

“The Riverwalk Attraction Pass is a great one-stop-shop for visitors and locals to experience our incredible gems along the Hillsborough riverfront,” says Santiago C. Corrada, president and CEO of Visit Tampa Bay. “This pass not only gives consumers a chance to discover the treasures of the Tampa Riverwalk but it also continues to boost economic impact for our destination.”

According to Billy Somerville, Director of Marketing and Communications of the Tampa Bay History Center, “for us, the Riverwalk Pass provides an opportunity to reach thousands of new visitors eager to experience everything Tampa Bay has to offer. We are delighted to be part of the Riverwalk Pass and thank Visit Tampa Bay for the considerable time and effort they dedicated to this unique program."

"Visit Tampa Bay's mission of connecting visitors to their community is perfectly aligned with Bandwango's goal of driving people through the doors of local businesses and attractions," Mo Parikh, CEO of Bandwango, said. "We're thrilled to be partnered with an organization that continues to put their visitor experience at the forefront of their mission."

Users will access a mobile landing page to purchase the Riverwalk Attraction Pass. After providing their information and receiving a link to their pass, users can add the pass to their home screen on their mobile devices to access anytime. There is never anything to download and no bulky apps taking up space on a user’s phone. Once at the desired attraction, their pass is scanned for admission. 

The Riverwalk Attraction Pass is available for purchase at VisitTampaBay.com/Riverwalk-Pass.

The Riverwalk Attractions Pass logo and high-res images of participating attractions can be found HERE.


The heart of Florida’s Gulf Coast beats in Tampa Bay. Visit Tampa Bay encourages adventurous travelers to unlock sun, fun and culture in Florida’s most diverse travel destination. As a not-for-profit corporation certified by Destinations International’s Destination Marketing Accreditation Program (DMAP), we work with hundreds of partners to tell the world the story of Tampa Bay. Treasure awaits.