HILLSBOROUGH COUNTY SURPASSES $1 BILLION IN HOTEL REVENUE FOR THE SECOND CONSECUTIVE YEAR 

Tampa, FL (September 6, 2024) – With one month remaining in Fiscal Year 2024, Tampa Bay’s taxable hotel revenue has topped $1 billion for the second year in a row. Reaching a total of $1,013,801,704 as of the end of July represents a significant achievement that underscores the consistency and successful economic development of Hillsborough County’s Tourism and Hospitality industry.  
 
Tourist Development Tax (TDT) collected for July also reached near-record levels, totaling $4,701,307, making it the second-highest amount ever for the month. This brings the total TDT collections for the fiscal year so far to $60,820,246. Additionally, hotel occupancy for July reached 68.1%, with the ADR averaging $144.86 and RevPAR coming in at $98.60.  
 
“As we celebrate another $1 billion milestone for Hillsborough County’s tourism industry, it’s evident that Tampa Bay continues to be a top choice for travelers and meeting professionals,” says Santiago C. Corrada, President and CEO of Visit Tampa Bay. “Achieving this accomplishment before the fiscal year ends is a testament to the dedication and collaboration of our community partners, stakeholders, and hospitality professionals who together drive nearly $9 billion in annual economic impact for Hillsborough County.”  
 
Hotel taxable revenue for July reached $78,417,979 and, with just one more month in the fiscal year, Tampa Bay tourism numbers remain strong thanks to the continued appeal of the region’s world-class experiences for visitors. Tampa Bay is the urban core of Florida’s Gulf Coast, and the tourism industry plays an essential role in driving Hillsborough County’s economy. That ongoing economic growth is a direct result of the millions of travelers that visit each year to experience Tampa Bay’s active adventures, authentic culture, and award-winning cuisine.  

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The heart of Florida’s Gulf Coast beats in Tampa Bay. Visit Tampa Bay encourages adventure with a relaxing vibe to create vacation experiences that are authentically Tampa Bay. As a not-for-profit corporation certified by Destinations International’s Destination Marketing Accreditation Program (DMAP), we work with hundreds of partners to tell the world the story of Tampa Bay. Treasure awaits. For more information, visit our website.