TDT Numbers
HILLSBOROUGH COUNTY FEBRUARY HOTEL REVENUE SURPASSES $130 MILLION FOR NEW MILESTONE
Tampa Bay Continues to Set Pace for Nation Across Leisure Competitive Destination Sets
Tampa, FL (April 10, 2025) – Hillsborough County tourism achieved a new high watermark in February with $133,480,741 in taxable hotel revenue, making it the best performing month in the county’s history and the fifth-straight month exceeding $100 million.
February’s 86.7% hotel occupancy, 6% higher than the same period in 2024, combined with an Average Daily Rate of $213.50 and Revenue Per Available Room of $196.06, produced February’s groundbreaking performance.
Dating back to September 2024, this is the sixth straight month of new revenue benchmarks for each respective month. Visit Tampa Bay President and CEO, Santiago C. Corrada, attributes this consistent high-performance to the stalwart hospitality eco-system in Tampa Bay.
“February’s unprecedented hotel revenue is the latest indicator of the strength of Tampa Bay’s hospitality industry thanks to the unity of effort and purpose shared by county and municipality leadership, along with our more than 900 hotel, restaurant, and attraction partners,” said Corrada.
February’s occupancy rate once again placed Tampa Bay as the top destination among Leisure and Convention competitors according to hospitality data firm, STR. Tampa Bay continued to see higher occupancy rates, by percentage, than in-state destinations like Orlando, Miami, and Fort Lauderdale, and out-of-state destinations like Nashville, Austin, and Charlotte.
Positive contributions to February’s success came from almost 40,000 hotel room nights booked by those attending nearly 80 conventions, meetings, and other gatherings held in Hillsborough County during the month.
Corrada appreciates the Tampa Bay market’s success and growth, but he is not taking it for granted and is staying vigilant, seeking to identify developments on the horizon that may affect Hillsborough County’s ongoing success.
“While we celebrate this achievement, we remain cognizant of the fluidity of the Travel and Tourism market, even as we search for new opportunities and confront challenges that may impact this vital industry for Hillsborough County,” Corrada emphasized. “The year is off to a solid start which should bolster us as we navigate the journey going forward.”
ABOUT VISIT TAMPA BAY
The heart of Florida’s Gulf Coast beats in Tampa Bay. Visit Tampa Bay encourages adventure with a relaxing vibe to create vacation experiences that are authentically Tampa Bay. As a not-for-profit corporation certified by Destinations International’s Destination Marketing Accreditation Program (DMAP), we work with hundreds of partners to tell the world the story of Tampa Bay. Treasure awaits. For more information, visit our website.