Tampa Bay Hits the Streets with Sunshine
February 1, 2022 by PR@VisitTampaBay.com
Tampa, FL (Feb. 1, 2022) – After cancelled trips and postponed celebrations, travelers are ready to make up for lost time and Tampa Bay is ready to welcome them with blue skies and warm Gulf breezes as Visit Tampa Bay launches its 2022 domestic and international winter advertising campaigns.
Visit Tampa Bay’s 2022 Winter marketing campaign designed by Clearwater-based FKQ Advertising + Marketing runs from January through March and is supplemented by an always on digital advertising program. Designed to geographically target residents of Tampa Bay’s top markets for visitation: New York City, Boston, Chicago, Dallas, Philadelphia and Washington, D.C. It’s deep blues and bright yellows are attention-grabbing against slate-gray skies and wintry temperatures. The $1.2 million campaign revisits our traditional legacy markets and further targets Washington D.C. which was added during 2021.
“After 18 months of low funnel conversions, it’s a perfect time to add out-of-home advertising and other inspirational stage media. This is the time of year when folks up north are dreaming of some place they can get a break from winter, and we are here for them,” said Santiago C. Corrada, President and CEO of Visit Tampa Bay. “Our winter campaign targets residents of these key markets where they live and commute – on the ride-shares, as well as billboards along key highways. When they get home, we’re there on their Hulu or smart TVs to remind them that the travel treasures they’re dreaming of are a short plane ride away, here in the heart of Florida’s Gulf Coast.”
The first destination to advertise in New York’s Hudson Yards in 2019 is back this year with its message of sunshine and blue skies; Visit Tampa Bay is also reaching potential visitors through sponsored wi-fi networks in key parts of New York City. Visit Tampa Bay is also returning to city’s LinkNYC device-charging stations where again we were the first DMO to utilize the system several years ago.
Tampa Bay is again featured on wrapped Uber and Lyft vehicles in key markets in the Northeast, Midwest and Southwest through its partnership with Carvertise. Digital re-targeting will be used to continue to engage people who have seen the Visit Tampa Bay wrapped vehicles. The vehicles also carry destination guides and other material about visiting Tampa Bay. The partnership with Carvertise, includes wrapped vehicles in New York, Boston, Chicago, Dallas, Philadelphia and Washington, D.C., and a commitment that the drivers will travel a set number of miles each month.
In all targeted U.S. markets, Visit Tampa Bay is running 30-second commercials on connected TV systems, putting the destination in front of more than 8.6 million viewers.
Additionally, Visit Tampa Bay this week launched its annual UK campaign through a range of media including digital advertising at London railway stations, Expedia and online targeted advertising with the tagline, ‘Non-stop to Tampa from Gatwick’ to highlight the direct British Airways service.
ABOUT VISIT TAMPA BAY
The heart of Florida’s Gulf Coast beats in Tampa Bay. Visit Tampa Bay encourages adventurous travelers to unlock sun, fun and culture in Florida’s most diverse travel destination. As a not-for-profit corporation certified by Destinations International’s Destination Marketing Accreditation Program (DMAP), we work with hundreds of partners to tell the world the story of Tampa Bay. Treasure awaits.