VISIT TAMPA BAY EXPANDS GLOBAL TOURISM MARKETING PARTNERSHIP WITH AVIAREPS
AVIAREPS will expand strategic marketing efforts into Germany, Austria, and Switzerland
Tampa, FL (October 17, 2023) – Visit Tampa Bay is increasing its presence in the German speaking markets with the appointment of AVIAREPS as its official agency in Germany, Austria, and Switzerland. AVIAREPS is a leader in the tourism, aviation, and hospitality industries, boasting 67 offices across 61 countries around the globe. This exciting new partnership represents a major milestone in Visit Tampa Bay's ongoing mission to expand its influence worldwide by fostering stronger connections within the global tourism landscape.
In their expanded role with Visit Tampa Bay, AVIAREPS will create a 360-degree sales, marketing and PR plan that will help drive visitation from Germany, Austria, and Switzerland to the region. This strategic initiative will include trainings for industry trade shows, familiarization trips to the destination, press office activities, and advertising campaigns. There will also be an enhanced focus on digital media, specifically social media, influencer marketing and consumer direct advertising tied into the 360° plan. And according to Visit Tampa Bay, it could not have come at a better time.
“With international visitation continuing to grow and as more direct flights to Tampa become available, it has become even more essential for Visit Tampa Bay to expand beyond our existing reach into the German, Austrian and Swiss markets,” said Santiago C. Corrada, President and CEO of Visit Tampa Bay. “By adding to our partnership with AVIAREPS, it enables us to continue to develop meaningful and long-term relationships to promote Tampa Bay as a premier destination for all.”
AVIAREPS already represents Visit Tampa Bay in Brazil, Colombia, and Mexico. This expanded partnership will help grow other key target markets in Europe to continue to bring awareness of Tampa Bay as a top destination for potential visitors.
ABOUT VISIT TAMPA BAY
The heart of Florida’s Gulf Coast beats in Tampa Bay. Visit Tampa Bay encourages adventurous travelers to unlock sun, fun and culture in Florida’s most diverse travel destination. As a not-for-profit corporation certified by Destinations International’s Destination Marketing Accreditation Program (DMAP), we work with hundreds of partners to tell the world the story of Tampa Bay. Treasure awaits.
AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents. The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.
For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit www.aviareps.com. Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.