JULY 27, 2023


Total bed tax collections hit over $52 million with three months left in the 2023 fiscal year 

Tampa, FL (July 27, 2023) – In collaboration with over 750 partners working to create a significant economic impact in Hillsborough County, Visit Tampa Bay reports taxable hotel revenue for June, collected in May, reached $87,689,178. Total taxable hotel revenue for the fiscal year is currently $873,439,297, with Hillsborough County expected to surpass the 2022 fiscal year $1 billion goal. With tourist development tax (TDT) collections passing the $52 million mark for the year, June TDT collections, reflecting May, came in at $5,257,350, bringing the total tax collections to $52,385,129 for the fiscal year.

Hotel occupancy for June came in at 69.5%. The average daily rate (ADR) for June averaged $140.59, with RevPAR coming in at $97.65. With three months left in the fiscal year, Tampa Bay leads in the leisure sales and conventions competition set with 76.4%. 

“Tampa Bay’s action-packed summer is in full swing as major group business and adventure seekers from across the globe visit to experience the Tampa Bay Effect,” says Santiago C. Corrada, President and CEO of Visit Tampa Bay. “Welcoming visitors such as Kappa Alpha Psi Fraternity, Inc. for its 86th Grand Chapter Meeting that brought almost 20K attendees and produced an estimated $15 million in economic impact to Hillsborough County, these distinguished men and their families took over “Kappa Bay” by exploring our world-class attractions, new hotels and excellent culinary scene.”  

Visit Tampa Bay continues to work diligently to promote the heart of Florida’s Gulf Coast through major regional and interaction activations and trade shows such as Nat Geo Food Show (UK) ASAE (Atlanta), Destinations International (Dallas), Connect Marketplace and TravelAbility Summit (Savannah, Ga) to highlight the destination and maintain market share during the traditional shoulder season summer months.  


The heart of Florida’s Gulf Coast beats in Tampa Bay. Visit Tampa Bay encourages adventurous travelers to unlock sun, fun and culture in Florida’s most diverse travel destination. As a not-for-profit corporation certified by Destinations International’s Destination Marketing Accreditation Program (DMAP), we work with hundreds of partners to tell the world the story of Tampa Bay. Treasure awaits.