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Viva Tampa Bay Festival
- Dates: January 18, 2026
- Time: 11:00 AM - 9:00 PM
- 600 North Ashley Drive, Tampa, FL 33602
Curtis Hixon Waterfront Park
The Viva Tampa Bay Festival returns on Sunday, January 18th for its 10 Year Anniversary, celebrating a decade of Latin music, culture, and community in the heart of downtown Tampa. This milestone edition will be our biggest celebration yet, bringing together live entertainment, cultural experiences, food, art, and family-friendly fun for all ages.
Headlining this special anniversary is salsa legend Tito Nieves, performing live under the stars with the voice and energy that made him an icon of tropical music. We are also proud to welcome Puerto Rico’s #1 Tropical Artist, Luis Figueroa, bringing his powerful vocals and chart-topping hits to Tampa for an unforgettable performance.