We created TOP Chops Snacks Beef Jerky because we were unsatisfied & disappointed with the dry, tough, low-quality beef jerky out there in the market. At TOP Chops Snacks we believe that jerky shouldn't be another thing in your life that you have to wrestle with. High-quality beef is tender, not tough. So why shouldn't you start expecting more from your beef jerky as well? We think you should, and that is why we created a product that tastes like a fresh steak, using only high-quality ingredients.