Hey everyone...Travis here again! We all know that the Super Bowl this past February was awesome! And we all know that it garnered media attention from around the world (in fact, Super Bowl XLIII in Tampa broke media attendance records). And if you didn't know, this was the most watched Super Bowl in TV history.
Well, we are going to take a minute to toot our own horn, and tell you the results of our efforts here at Tampa Bay & Company. Here's the recap -
National television segments that Tampa Bay & Company was directly responsible for resulted in $3.9 million in equivalent advertising exposure for the Tampa area, including segments on NBC’s The Today Show; the CBS Evening News; Good Morning Arizona; and Sky Sports in the UK. Additionally, two interviews were done with the Associated Press representing an estimated 100 media placements throughout the United States and across the globe.
As an additional component in the campaign, radio station interviews aired across the country in states including Arizona, Pennsylvania, Florida, New York, California, Ohio, Maryland and Washington D.C., just to name a few. Non-traditional/social media activities played a vital role in garnering media attention, and traffic to the Tampa Bay & Company blog site was up almost 170% for the month, as compared to the previous month.
And there's the basic recap of the Super Bowl activity from Tampa Bay & Company.
Keep checking back for more Tampa Tourism updates...plus, there are some great Tampa Bay area events coming up, so stay tuned for more information about those and other great things to do in Tampa Bay!