Frozen Four Tampa BayHey there college hockey fans Jerm back to tell you about an awesome new component to college hockey's showpiece event!

As part of the excitement surrounding the NCAA Men’s Frozen Four’s first trip to the south in its 64 year history, the Tampa Bay Sports Commission, Tampa Bay & Company and Tampa Bay Lightning have teamed up with full-service interactive agency Engage to create a great way for college hockey fans to engage in all the awesomeness! is a social media rewards campaign to incentivize passionate college hockey social media users to be active on their social media platforms leading up to and during the 2012 NCAA Men’s Frozen Four.  Now you are probably thinking... "this is awesome... how do I play along! Well let me tell you!

All you have to do is sign up at and check in and get engaged on social media outlets Facebook, Twitter and Foursquare, users will be rewarded with points by completing various tasks.  In addition to virtual rewards such as badges and videos, users will also have the chance to win tangible merchandise, including lapel pins, souvenir pucks, t-shirts, jerseys and more.  

Sign up now to start scoring points and winning prizes, and be sure to check back with us during the week as we continue to update you on all the Frozen Four festivities! You can also get updates and tips on Twitter by following @HockeyRewards!