Think of the things you love about living in Hillsborough County: strolling the Tampa Riverwalk at sunset; hitting the midway at the Florida Strawberry Festival; sipping a cocktail overlooking the water; making a smooth connection at Tampa International Airport; breathing in the aroma of fresh Cuban bread. The things that make Tampa Bay a wonderful place to live also make it wonderful place to visit. It’s a simple equation that ultimately translates into more income and a better quality of life for us all.

The high quality of life that earned us the Money magazine’s ranking of “Best Big City in the Southeast,” makes this region a pleasure for travelers, whether they’re here for a convention, visiting family and friends or discovering us for the first time on vacation. The combination of locals and visitors has turned the Tampa Riverwalk into a vibrant venue for festivals, concerts, and outdoor activities. It has also helped drive the rebirth of Tampa Heights, Julian B. Lane Riverfront Park, and the Channel District. Major events like the Florida Strawberry Festival, College Football Playoff National Championship Game, and International Indian Film Academy put Tampa Bay in the spotlight as a place known for its welcoming spirit and Southern charm.

As Mise en Place co-owner and former Visit Florida board chair Maryann Ferenc has noted, local residents keep the doors open but visitors turn the profit.




Henry tells the story of a businessman from Dallas, who brings his convention to Tampa Bay. The travel and tourism industry touches the local business community and lives of residents in ways big and small.