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Our Initiative

BILLION BOUND 2025

Tourism is an economic engine that runs 24/7. And, directly or indirectly, it touches the lives of everyone in Tampa Bay every day. More than 23.6 million visitors pour billions of dollars into the local economy through hotels, bars & restaurants, shopping, transportation, and attractions. The ripples reach into every corner of the community, from grocery stores and gas stations to school clothes and staycations.

With that in mind, Visit Tampa Bay has launched “Billion Bound 2025,” a destination-wide campaign to generate $1 billion in overall hotel revenue by 2025. While hotels are the benchmark, they are only part of the bigger picture – about 21 percent of the picture, to be precise. Achieving $1 billion in hotel revenue will mean ultimately creating more than $7.5 billion in economic impact across Hillsborough County. That will mean thousands more jobs, millions of dollars in government revenue, and even more investment in the community.

This project comes with its challenges, but we believe a rising tide of tourism has the power to lift all boats, whether it’s a kayak on the Hillsborough River or a cruise ship docked at Port Tampa Bay. We invite you to join us in this quest as we chart a course to the future riding a wave of tourism.

Treasure awaits!

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      Spreading the Wealth

      TOURISM BY THE NUMBERS

      Visit Tampa Bay partners and the greater Hillsborough County community have come to expect impressive visitor numbers each year as our destination continues to break records. Thanks to our combined efforts, the area hosted 23.6 million visitors in 2018 – up 3.2 percent from 2017. 

      BILLION BREAKDOWN

      Hotels are the foundation of “Billion Bound 2025,” but tourism’s economic impact reaches far beyond them. Every dollar spent in a hotel comes with even more dollars spent in restaurants, taxi rides, attraction tickets, and retail therapy.

      Whether they come for fun or for a convention, every overnight visitor to Hillsborough County supports a network of other services spreading to every corner of the community. As a destination, Hillsborough County continues to outpace the state and country in tourism growth. With more than $750 million in hotel revenue in 2019 and a 10 percent jump in hotel rooms on the horizon, we have a favorable wind filling our sails. We’re all Billion Bound.

      VISITOR SPENDING PROFILE

      Billion Bound Chart

       
      HILLSBOROUGH COUNTY REVENUE

      10-YEAR HOTEL PERFORMANCE

       

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